تدوین راهبردهای توسعة کسب و کارهای سبز در محیط‌ زیست کشاورزی استان خوزستان

نوع مقاله : مقاله پژوهشی

نویسنده

گروه ترویج و آموزش کشاورزی، دانشکدة مهندسی زراعی و عمران روستایی، دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، ملاثانی، ایران.

10.22059/jne.2023.367520.2616

چکیده

این پژوهش با هدف کلی تدوین راهبردهای توسعة کسب و کارهای سبز (دوستدارانه) در بخش کشاورزی استان خوزستان انجام شد. در این پژوهش ابتدا با از استفاده مطالعات تحلیلی و ادبیات موضوع به بررسی نقاط چهارگانة SWOT یعنی نقاط قوت، ضعف، فرصت و تهدید پرداخته شد و سپس این نقاط با استفاده از روش AHP اولویت‏ بندی شدند. جامعة آماری پژوهش شامل کارشناسان آگاه و متخصصان موضوع در سازمان‏ های ذیربط بودند که به‏ طور هدفمند برای مطالعه انتخاب شدند. برای پردازش اطلاعات از طریق روش SWOT-AHP و با استفاده از نرم‏افزار Expert Choice‌ انجام شد. یافته ‏های پژوهش نشان داد که در ارزیابی معیارها، نقاط ضعف، تهدید، فرصت و قوت اولویت ‏های اول تا چهارم را به‌خود اختصاص داده‏اند که نشان‌دهندة غالب بودن فضای مخاطره ‏آمیز بر فضای مفید است. علاوه بر این، در اولویت ‏بندی نواحی استراتژیک، نتایج نشان داد که راهبرد اول WT یعنی راهبرد دفاعی (حداقل–حداقل)، راهبرد دوم WO یعنی راهبرد انطباقی (راهبرد حداقل–حداکثر)، راهبرد سوم راهبرد ST یعنی راهبرد اقتضایی (حداکثر–حداقل) و در نهایت آخرین راهبرد در موضوع مورد بررسی راهبرد SO یعنی راهبرد تهاجمی (حداکثر–حداکثر) است.

کلیدواژه‌ها

عنوان مقاله [English]

Compilation of green business development strategies in the agricultural environment of Khuzestan province

نویسنده [English]

  • Moslem Savari

Department of Agricultural Extension and Education, Faculty of Agriculture Engineering and Rural Development, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran.

چکیده [English]

This research was carried out with the general purpose of developing strategies for the development of friendly (green) businesses in the agricultural sector of Khuzestan province. In this research, the four points of SWOT, i.e. strength, weakness, opportunity, and threat, were investigated using analytical studies and literature, and they were prioritized using the AHP technique. The statistical population of the research was knowledgeable experts and subject specialists in relevant organizations who were purposefully selected for the study. SWOT-AHP technique was used to process information using Expert Choice software. The findings of the research showed that in evaluating the criteria, weaknesses, threats, opportunities, and strengths were assigned the first to fourth priorities, which indicates the predominance of the risky environment over the useful environment. In addition, in prioritizing strategic areas, the results showed that the first strategy WT means defensive strategy (minimum-minimum), the second strategy WO means adaptive strategy (minimum-maximum strategy), the third strategy ST strategy means contingent strategy (maximum-minimum). And finally, the last strategy in the subject under consideration is the SO strategy, that is, the offensive strategy (maximum-maximum).

کلیدواژه‌ها [English]

  • Environmental protection
  • Green businesses
  • Khuzestan province
  • Sustainable development
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