نشریه محیط زیست طبیعی

تدوین راهکارهای مؤثر در دستیابی به کسب و کار پایدار مبتنی بر کارکرد گردشگری مراتع

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه احیاء مناطق خشک و کوهستانی، دانشکده منابع طبیعی، دانشگاه تهران، کرج،، ایران.

10.22059/jne.2023.352759.2510

چکیده

اکوسیستم­ بستری برای توسعۀ اقتصادی، اجتماعی و در حقیقت پشتوانه ­ای برای تولید پایدار در هر جامع ه­ای است، به‌طوری که بهره­ برداری اصولی از آن امری ضروری و اجتناب ناپذیر می ­باشد. یکی از زیربخش­ های مهم اکوسیستم­ ها، مراتع است. مدیریت و توسعة گردشگری در مراتع می‌تواند از طریق ایجاد اشتغال و بهبود معیشت بهره‌برداران از فشار وارد بر مرتع بکاهد. بر این اساس، هدف از تحقیق حاضر تدوین راهکارهای مؤثر در دستیابی به گردشگری پایدار در مراتع روستای درکش از توابع شهرستان مانه و سملقان استان خراسان رضوی می­ باشد. ابتدا با تکمیل پرسشنامه و مصاحبۀ مستقیم با ذی­نفعان محلی (135 نفر از گردشگران منطقه)، داده‌های مورد نیاز برای تدوین راهکارهای پایداری با استفاده از روش نمونه‌گیری تصادفی سادۀ در دسترس جمع‌آوری گردید. در مرحلة بعدی پرسشنامه تکمیل­ تر گردیده و در قالب پرسشنامه سوات (SWOT)، در اختیار 45 نفر از خبرگان و کارشناسان مرتبط با بهره ­برداری از مراتع قرار گرفته تا ضریب ­دهی و نمره­دهی توسط آنان انجام شود. جهت تدوین راهکارهای دستیابی به گردشگری پایدار از تحلیل SWOT استفاده شد و در نهایت راهکارهای استخراجی توسط ماتریس QSPM اولویت­ بندی گردید. نتایج نشان داد که موارد "تبلیغ برای جذب گردشگر و ثبت اقامتگاه در سایت­ های آنلاین جهت رزرو، اجرای استانداردهای مد نظر گردشگران (به‌ویژه پارکینگ)، ایجاد بازارچه ­های صنایع دستی و محصولات روستا (مانند عسل) جهت ایجاد درآمد مکمل برای بهره‌بردار و آموزش‌های فرهنگی و اجتماعی ساکنان برخی روستاها برای پذیرش و جذب گردشگر" به‌ترتیب اولویت‌های اول تا چهارم در دستیابی به گردشگری پایدار در مراتع منطقة مورد مطالعه می ­باشند.

کلیدواژه‌ها

عنوان مقاله [English]

Making of effective solution to achieve sustainable business based on the function of Ecotourism

نویسندگان [English]

  • Leila Avazpour
  • Mehdi Ghorbani

Department of Reclamation of Arid and Mountainous Regions, Faculty of Natural Resources, University of Tehran, Iran.

چکیده [English]

Ecosystem is a platform for economic and social development and in fact a support for sustainable production in any society, so that its exploitation is essential and unavoidable. One of the important subdivisions of ecosystems is pastures. The management and development of tourism in pastures can reduce the pressure on the rangeland by creating and improving the livelihood of the beneficiaries. Based on this, the purpose of this research is to formulate a solution to achieve sustainability in the pastures of Derkash village, Maneh and Samalghan counties, Razavi Khorasan province. First, by filling out the letter and interviewing the local stakeholders (135 of the tourist areas), the requirements for the formulation of direct standards were converted using the simple random sampling method in collecting people. In the next stage, the questionnaire was completed and in the form of a SWOT questionnaire, it was placed at the disposal of 45 experts and experts related to the exploitation of pastures, so that coefficients and scoring can be done by them. SWOT analysis was used to formulate strategies for achieving sustainable tourism, and finally the extracted strategies were prioritized by the QSPM matrix. The results showed that the cases of "advertising to attract tourists and registration of accommodation in online sites for booking, implementation of the standards considered by tourists (especially parking), creation of handicraft markets and village products (such as honey) to create supplementary income for interest vector and cultural and social education of the residents of some villages to accept and attract tourists are the first to fourth priorities in order to achieve sustainable tourism in the pastures of the studied area.

کلیدواژه‌ها [English]

  • Sustainable Entrepreneurship
  • Ecotourism
  • Ecosystem Services
  • Mane and Samalqan
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نشریه محیط زیست طبیعی
دوره 76، شماره 2 - شماره پیاپی 2
تیر 1402
صفحه 259-269