Journal of Natural Environment

Investigating the impact of entrepreneurial capabilities on clean production and sustainable competitive advantage: the moderating role of social marketing orientation (Case study: Iran khodro industrial group)

Document Type : Research Paper

Authors

1 Nonprofit Higher Education Institute of Moghadas Ardabili, Ardabil, Iran.

2 Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran.

3 Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.

10.22059/jne.2023.355632.2531

Abstract

In today's highly competitive market, entrepreneurial capabilities and cleaner production have become widely used concepts to enhance competitive advantage and increase green performance. Therefore, the current research was conducted with the aim of investigating the impact of entrepreneurial capabilities on clean production and sustainable competitive advantage, with the moderating role of social marketing orientation in Iran Khodro Industrial Group. This research is an applied research in terms of purpose and descriptive survey in terms of structural equations. The statistical population is the employees and managers of Iran Khodro Industrial Group, 150 of whom were selected as the sample by available sampling method. In order to perform data analysis, LISREL software was used. The results showed that in Iran Khodro Industrial Group, entrepreneurship has a positive and significant effect on clean production and sustainable competitive advantage. Clean production also has a positive and significant effect on sustainable competitive advantage. Other findings indicate that social marketing orientation positively moderates the relationship between entrepreneurial capability and clean production and sustainable competitive advantage. Due to the gap of studies in the field of investigating the relationship between these variables in a single study, conducting the present study can provide useful information for managers to create competitive strategies and increase their market share.

Keywords

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Journal of Natural Environment
Volume 76, Issue 3
September 2023
Pages 493-509