The effect of adopting green information technology on organizational performance with the moderating role of green entrepreneurial orientation

Document Type : Research Paper

Authors

1 1. Master of Business Management, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran

2 Department of Business Managemen, Faculty of Management, Urmia University, Urmia, Iran.

10.22059/jne.2024.372088.2649

Abstract

The purpose of this research is to investigate the effect of adopting green information technology on organizational performance with the moderating role of green entrepreneurship orientation in Urmia University. This research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the research includes all personnel of Urmia University, whose number was determined based on the census of 355 people; So that out of these 355 people, only 173 people were able to complete the present research questionnaire. A questionnaire was used to check the research variables and collect data. The mentioned tool, which consisted of 16 questions, was distributed to the personnel in person. In order to analyze the data, structural equation modeling and confirmatory factor analysis, and SPSS and Smart-PLS statistical software were used. The results of the research showed that the adoption of green information technology has a positive and significant effect on economic, environmental and social functions. Green entrepreneurship orientation has a positive moderating role in the relationship between the adoption of green information technology and economic and environmental performance, but it does not play a moderating role in the relationship between the adoption of green information technology and social performance. Finally, the findings of this research can provide the necessary ground for a suitable intellectual orientation among senior managers of higher education institutions in order to adopt a strategic orientation in the field of green management and green management information systems, and provide operational solutions to improve organizational performance through green entrepreneurship.

Keywords

Abdelbasir, S. M., El-Sheltawy, C. T., Abdo, D. M., 2018. Green processes for electronic waste recycling: a review. Journal of Sustainable Metallurgy 4(5), 295-311.‏
Ainin, S., Naqshbandi, M.M., Dezdar, S., 2016. Impact of adoption of Green IT practices on organizational performance. Quality and Quantity 50(5), 1929-1948.‏
Alipour, S., Feili, A., Sabet, A., 2019. The mediating role of the Green Information Technology (GIT) Acceptance in the relationship between Green University and Sustainable Development of the Environment. Quarterly Journal of Environmental Education and Sustainable Development 7(4), 25-44. (In Persian)
Alkali, A.U., Abdul-Azeez, I.A., Mansor, N.N.A., Chikaji, A.I., Dodo, Y.A., 2017. Towards low carbon universities in Nigeria: Agenda for green information technology. Chemical Engineering Transactions 56, 733-738.‏
Al-Momani, L., Haddad, S., Sharabati, A.A.A., Hashesh, M.A., 2023. The Moderation Role of Entrepreneurial Orientation on the Influence of Innovation on Pharmaceutical SMEs' Performance. Journal of Open Innovation: Technology, Market, and Complexity 9(2), 100074.
Alshebami, A.S., 2023. Green innovation, self-efficacy, entrepreneurial orientation and economic performance: Interactions among Saudi small enterprises. Sustainability 15(3), 1961.‏
Alvarez, J.A.N., Castro, S.Y.P., Guzmán, G.M., 2022. The Effect of the Adoption of Green Information Technologies on Manufacturing SMEs’ Performance in Aguascalientes, Mexico. Advances in Management and Applied Economics 12(5), 1-4.‏
Alziady, A.A.D.J., Enayah, S.H., 2019. Studying the effect of institutional pressures on the intentions to continue green information technology usage. Asian Journal of Sustainability and Social Responsibility 4(1), 1-20.‏
Arulrajah, A., Senthilnathan, S., 2020. Green information technology and environmental performance of the banks. Journal of Governance and Regulation 9(3), 27-39.‏
Asadi, S., Pourhashemi, S.O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Razali, N.S., 2020. Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry. Journal of Cleaner Production 258(04), 120860.‏
Asgarnezhad Nouri, B., Ebrahimpour, H., Nami, B., Hamidzadeh Arbabi, A., 2022. The Impact of Knowledge Management on Employee Professional Development: The Mediating Role of Entrepreneurial Capabilities. Journal of Innovation Ecosystem 2(1), 25-45.‏ (In Persian)
Baeshen, Y., Soomro, Y.A., Bhutto, M.Y., 2021. Determinants of green innovation to achieve sustainable business performance: Evidence from SMEs. Frontiers in Psychology, 12, 767968.‏
Beer, H.A., Micheli, P., 2018. Advancing performance measurement theory by focusing on subjects: Lessons from the measurement of social value. International journal of management reviews 20(3), 755-771.‏
Chan, R.Y., 2021. Do chief information officers matter for sustainable development? Impact of their regulatory focus on green information technology strategies and corporate performance. Business Strategy and the Environment 30(5), 2523-2534.‏
Devali, M.M., Razavi, S., Masumzadeh Jozdani, R., 2022. The effect of information technology and innovation on performance with the mediation of organizational entrepreneurship (case study: Capital Bank). Industrial Technology Development Quarterly 20(48), 63-76. (In Persian)
Dewi, P.S., Subriadi, A.P., 2019. Influence of Organizational Culture on Green IT Adoption: Study Literature. IPTEK Journal of Proceedings Series (1), 131-135.‏
Dezdar, S., 2017. Green information technology adoption: Influencing factors and extension of theory of planned behavior. Social Responsibility Journal 13(2), 292-306.‏
Ebadinia, H., Asgarnezhad Nouri, B., Mola Ghalghachi, M., 2023. The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals). Journal of Business Management Perspective 22(54), 153-187.
El-Kassar, A.N., Singh, S.K., 2019. Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change 144(3), 483-498.‏
Haghighinasab, M., Taghavi, Z., 2020. Adoption of Green Information Technology Using Technology- Organization- Environment Framework in the bankingIndustry. Smart Business Management Studies 9(34), 63-94. (In Persian)
Hernandez, A.A., 2020. Exploring the factors to green IT adoption of SMEs in the Philippines. In Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications 907-926.
Hughes, P., Hodgkinson, I.R., Hughes, M., Arshad, D., 2018. Explaining the entrepreneurial orientation–performance relationship in emerging economies: The intermediate roles of absorptive capacity and improvisation. Asia Pacific Journal of Management 35, 1025-1053.‏
Karimi, H., Bakhsham, M., Hosseinpour, M., 2021a. Designing Pathology Pattern of Green Information Technology Implementation in Hospitals and Treatment Centers. Journal of Healthcare Management 12(1), 23-35. (In Persian)
Karimi, H., jamshidi. M. J., hosseinpour, M., Bakhsham, M., 2021b. Investigating the effective factors on the adoption of green information technology in small and medium industries of kermanshah city. Science and Technology Policy 11(3), 61-77. (In Persian)
Kawai, N., Strange, R., Zucchella, A., 2018. Stakeholder pressures, EMS implementation, and green innovation in MNC overseas subsidiaries. International Business Review 27(5), 933-946.‏
Leal-Rodríguez, A. L., Ariza-Montes, A. J., Morales-Fernández, E., Albort-Morant, G., 2018. Green innovation, indeed a cornerstone in linking market requests and business performance. Evidence from the Spanish automotive components industry. Technological Forecasting and Social Change 129(1), 185-193.‏
Liu, N., Hu, H., Wang, Z., 2022. The relationship between institutional pressure, green entrepreneurial orientation, and entrepreneurial performance—The moderating effect of network centrality. Sustainability 14(19), 12055.‏
Mola Ghalghachi, M., Bashir Khodaparasti, R., 2023. Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk. New Marketing Research Journal 12(4), 177-194. (In Persian)
Mouakket, S., Aboelmaged, M., 2022. Drivers and outcomes of green information technology adoption in service organizations: an evidence from emerging economy context. Journal of Science and Technology Policy Management 13(4), 898-924.‏
Pashutan, M., Abdolvand, N., Harandi, S.R., 2022. The impact of IT resources and strategic alignment on organizational performance: The moderating role of environmental uncertainty. Digital Business 2(2), 100026.‏
Reshadatnia, P., Asgarnezhad Nouri, B., Hazeri, H., Zare, G., 2020. The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City). Journal of Business Management 12(2), 502-519. (In Persian)
Sahoo, S., Kumar, A., Upadhyay, A., 2023. How do green knowledge management and green technology innovation impact corporate environmental performance? Understanding the role of green knowledge acquisition. Business Strategy and the Environment 32(1), 551-569.‏
Schmermbeck, H., 2019. On making a difference: towards an integrative framework for green IT and green IS adoption.‏
Seidel, S., Recker, J., Vom Brocke, J., 2013. Sensemaking and sustainable practicing: functional affordances of information systems in green transformations. MIS Quarterly 37(4) 1275-1299.‏
Taghva, M.R., Zohrabi, M., Dehdashti, S.Z., 2017. The effect of Green Information Technology on the corporate sustainable economics: (Review of Iranian Small and Medium-Sized Enterprises (SMEs)). Iranian Journal of Information Management 3(1), 143-161. (In Persian)
Taqwa, M. R., Zahrabi, M., Dehdashti Shahrokh, Z., 2018. Structural model of green information technology and organizational sustainability. Smart Business Management Studies 7(27), 5-28. (In Persian)
Xie, Y., 2022. The relationship between firms’ corporate social performance and green technology innovation: The moderating role of slack resources1. Frontiers in Environmental Science 10, 949146.‏
Ye, F., Yang, Y., Xia, H., Shao, Y., Gu, X., Shen, J., 2022. Green entrepreneurial orientation, boundary-spanning search and enterprise sustainable performance: The moderating role of environmental dynamism. Frontiers in Psychology 13, 978274.
Zeng, D., Fu, X., Ouyang, T., 2018. Implementing Green IT transformation for sustainability: A case study in China. Sustainability 10(7), 2160.‏