Document Type : Research Paper

Author

• moslem savari

ramin

Abstract

In the last few years in Iran, due to the unconventional behavior of farmers, such as excessive use of chemicals, changes in land use, and destruction of natural habitats, biodiversity has been under serious threat. Therefore, the main idea of this research was to discover the challenges of developing environmentally friendly (green) businesses in the agricultural sector. The statistical population under study included all the rural farmers-farmers in Bavi city (Khuzestan province). The sample size was selected for the study by using the table of Karjesi and Morgan (1970), 385 people were selected by stratified sampling method with proportional assignment. The main research tool was a questionnaire whose validity was confirmed by a panel of experts and its reliability was confirmed by Cronbach's alpha coefficient and composite reliability. Data analysis was done in two sections of descriptive and inferential statistics by SPSS and LISREL software. The results of the investigation of the obstacles to the development of green businesses in the agricultural sector from the point of view of the people studied showed that the most important challenges include "failure to provide appropriate facilities and loans for the development of green businesses" and "failure to hold courses and workshops" It was related education. In addition, the exploratory factor analysis classified the challenges of green business development into five economic and support factors, educational and information factors, infrastructural barriers, institutional and social barriers. Also, the obstacles identified in this section were confirmed by structural equation modeling. In general, the results of this research can help the policy makers of this field in order to promote safe behavior in the natural environment.

Keywords

• Natural environment
• green entrepreneurship
• sustainable development
• environmental protection
• Bavi County