Analyzing and investigating the effects of Corona on the bias of people's willingness to pay to protect the environment during Corona and after
Document Type : Research Paper
Authors
1 Department of Agricultural Economics, Faculty of Economics and Development, Agricultural Campus, University of Tehran
2 Assistant Professor of Agricultural Economics, University of Tehran
3 Tehran University Agricultural Campus
Abstract
The main purpose of this research is to investigate the effects of Corona on people's willingness to pay to protect the environment during Corona and after. Conditional valuation method was used to calculate the average willingness of people to pay to protect the environment during the corona era and after. Also, the logistic regression method was used to obtain factors affecting willingness to pay. 228 questionnaires have been prepared and analyzed randomly and online. The results showed that the value of protecting the environment during the Corona era and after it was estimated at 398,866.9 Rials per month for a person who was infected with Corona and 278,641.1 Rials per month for a person who did not experience Corona. From the increase of 14.43 percent, the average expected value is the willingness to pay for the protection of the environment for a person infected with Corona. This issue indicates that when people are under threat from the environment, they can show a greater desire to protect it. And therefore, environmental values based on environmental payments are more than what people usually provide. Therefore, it can be said that the era of Corona has been an era that has drawn people's attention to the importance of the effects of the environment on human life and vice versa. Therefore, in order to be sustainable in the desire to protect the environment, society's awareness should be increased through education and advertising, and by using the results of this study, it should be shown to people that the value of protecting the environment in threatening conditions can be up to nearly 50 percentage will increase and this problem shows its importance more than before.
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