Compilation of green business development strategies in the agricultural environment of Khuzestan province
Document Type : Research Paper
Author
Department of Agricultural Extension and Education, Faculty of Agriculture Engineering and Rural Development, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran.
10.22059/jne.2023.367520.2616
Abstract
This research was carried out with the general purpose of developing strategies for the development of friendly (green) businesses in the agricultural sector of Khuzestan province. In this research, the four points of SWOT, i.e. strength, weakness, opportunity, and threat, were investigated using analytical studies and literature, and they were prioritized using the AHP technique. The statistical population of the research was knowledgeable experts and subject specialists in relevant organizations who were purposefully selected for the study. SWOT-AHP technique was used to process information using Expert Choice software. The findings of the research showed that in evaluating the criteria, weaknesses, threats, opportunities, and strengths were assigned the first to fourth priorities, which indicates the predominance of the risky environment over the useful environment. In addition, in prioritizing strategic areas, the results showed that the first strategy WT means defensive strategy (minimum-minimum), the second strategy WO means adaptive strategy (minimum-maximum strategy), the third strategy ST strategy means contingent strategy (maximum-minimum). And finally, the last strategy in the subject under consideration is the SO strategy, that is, the offensive strategy (maximum-maximum).
Keywords
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