Journal of Natural Environment

Making of effective solution to achieve sustainable business based on the function of Ecotourism

Document Type : Research Paper

Authors

Department of Reclamation of Arid and Mountainous Regions, Faculty of Natural Resources, University of Tehran, Iran.

10.22059/jne.2023.352759.2510

Abstract

Ecosystem is a platform for economic and social development and in fact a support for sustainable production in any society, so that its exploitation is essential and unavoidable. One of the important subdivisions of ecosystems is pastures. The management and development of tourism in pastures can reduce the pressure on the rangeland by creating and improving the livelihood of the beneficiaries. Based on this, the purpose of this research is to formulate a solution to achieve sustainability in the pastures of Derkash village, Maneh and Samalghan counties, Razavi Khorasan province. First, by filling out the letter and interviewing the local stakeholders (135 of the tourist areas), the requirements for the formulation of direct standards were converted using the simple random sampling method in collecting people. In the next stage, the questionnaire was completed and in the form of a SWOT questionnaire, it was placed at the disposal of 45 experts and experts related to the exploitation of pastures, so that coefficients and scoring can be done by them. SWOT analysis was used to formulate strategies for achieving sustainable tourism, and finally the extracted strategies were prioritized by the QSPM matrix. The results showed that the cases of "advertising to attract tourists and registration of accommodation in online sites for booking, implementation of the standards considered by tourists (especially parking), creation of handicraft markets and village products (such as honey) to create supplementary income for interest vector and cultural and social education of the residents of some villages to accept and attract tourists are the first to fourth priorities in order to achieve sustainable tourism in the pastures of the studied area.

Keywords

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Journal of Natural Environment
Volume 76, Issue 2 - Serial Number 2
June 2023
Pages 259-269