Journal of Natural Environment

Journal of Natural Environment

Applying information resources and communication channels in adoption process of rural waste comprehensive management

Authors
Mahdieh Sadat Mirtorabi 1
Fatemeh Shafiee 2
Ahmad Rezvanfar 3
1 1. PhD student of agricultural extension, University of Tehran, Tehran, Iran
2 2. PhD graduated of agricultural education, University of Tehran and Assistant Professor of Sari University of Agricultural Scinces & Natural resources, Sari, Iran
3 Professor of agricultural extension and education, University of Tehran
10.22059/jne.2013.36331
Abstract
The rural waste management is as an innovation and its aim is to discontinue or adverse rural waste effects on rural inhabitants’ health. The effect of communication channels and information resources are inevitable issues for adoption of waste management. This may change and improve knowledge, attitude and skill toward rural inhabitants and also implementation of rural waste management. Consequently, the purpose of this study is to investigate the importance rate of each step of adopting comprehensive rural waste management and applying information resources and communication channels according to each step. To collect data, questionnaire and data analysis have been used by grouping decision with analytical hierarchy process (AHP). The results illustrated that in the adoption process, knowledge criterion by weighing 0.655, and 0.08. Compatibility rate had higher priority than encouraging, decision making and the implementation criteria. Accordingly, holding training classes on rural waste recycling for rural women as the best information resource and communication channel were identified in the adoption process of rural waste comprehensive management.
Keywords
adoption process
Communication channels
information resources
rural waste management
Journal of Natural Environment
Volume 66, Issue 3 - Serial Number 3
Autumn 2014
Pages 329-339